Wizard Works

Wizard Works is what happens when you mix London energy with a deep love of slow travel, bike adventures… and snacks.

Founded by Harry and Veronica after a year-long bike trip across 16 countries (somewhere between Japan and Malaysia they decided this was a good idea), Wizard Works started as a garage project in New Zealand before settling properly in South East London. What began as a hobby is now a small team of five humans and one robot, making some of the cutest bikepacking bags on the planet.

Their style sits somewhere between timeless classic and 80s rave. Fun colours. Playful shapes. Proper party-on-your-bike energy. Every bag is designed and made in-house in London, usually to a soundtrack of disco, techno, and suspiciously strong 90s nostalgia.

But it’s not just about looking good. They manufacture everything themselves, pay at or above the London living wage, don’t mess around with unpaid internships, and only supply independent bike shops (which we obviously love). Their bags are built to last, backed by a lifetime warranty and repair service — very much a buy-once, buy-well philosophy.

They care about sustainability, are constantly looking for better fabric options, and believe bikes are part of the solution to a climate mess we’re all trying to fix.

Cute, ethical, slightly chaotic (in the best way), and genuinely well made.