Stridsland

RIDE SLOW. DIE WHENEVER.

Stridsland is what happens when one very stoked bike nerd decides to turn all his “slightly wacky” ideas into real, rideable things. 

Founded and run by Matias Stridsland — half-Canadian, half-Danish, now based in Denmark — Stridsland grew out of a love for old 90s mountain bikes, BMX energy, and the belief that bikes should be fun above all else.  What started as a journal of cool bikes and adventures turned into a one-man company designing parts, frames, and gear that he genuinely wants to use himself. 

And that’s the key: he makes what he loves. Strong, versatile parts. No compromise. No trend-chasing. Just properly thought-out components that celebrate retro MTB culture while pushing it forward in clever ways. 

On a personal note, we absolutely love what Mattias does. He pushes the limits — bold designs, big tire clearances, playful details — but always keeps his identity intact. It never feels forced or “market-driven.” It feels honest. And when someone builds products they’re genuinely excited about, that energy shows.

He’s a small operation (literally packing orders himself), and that independence is part of the charm. It’s passion turned into profession, in the best possible way.