From Newbaum's :
This tape is made in the USA of highly durable milled cotton cloth.
Thinner than modern bar tape to give a more direct feel and predictable grip to your bars
Gives handlebars a stylish vintage look
Also a durable, comfortable option for wrapping acrobatic apparatus.
Adhesive back for easy wrapping
More tear resistant than synthetic bar tape or athletic tape
Sold in individual 10 ft x 3/4" rolls (Order TWO ROLLS to finish most drop bars. Need about 6 rolls for a 36" lyra hoop depending on how much overlapping you prefer. 8 rolls for a 39" hoop)